Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation allows you to create a …
5 Mistakes Businesses Make On Their Facebook Page Facebook is undoubtedly one of the biggest social media platforms. With over a billion monthly active users and over 900 million daily users, most brands recognize how crucial it is for them to have a presence on this platform. There are, however, a number of things that …
PPC text ads are a great way in which to grab a potential client’s attention – as long as they are written in the right way! If your goal is to master the art of pay per click advertising and land some new clients for your firm, we have a few helpful pointers to share …
So many business owners think that content marketing is as simple as creating and publishing new, interesting content on a regular basis. While this is important, of course, there is another aspect of content marketing that many unknowingly omit from their digital marketing strategies: content audits. Why are content audits essential? We explain in detail …
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