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Is Your E-Newsletter Like an Annoying Buzzing Fly?

Is Your E-Newsletter Like an Annoying Buzzing Fly? Despite what anyone might say, email marketing is still an essential part of your content marketing strategy. According to Jodi Harris of The Content Marketing Institute, “74% of marketers who use email, consider it to be the most effective distribution channel for their content.” Those numbers reflect …

The Dos and Don’ts of Email Marketing

The Dos and Don’ts of Email Marketing Email marketing isn’t the same as it used to be. In the beginning, we could just send out blanket advertisements that flew around the internet like loose leaf flyers. The goal was to reach as many people as possible, essentially fishing (not phishing) for clicks. Now, most consumers …