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How to Create the Perfect Digital Marketing Strategy for Your Business

Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online. Keep reading to learn how you can create the right digital marketing strategy for your business. Know Your Ideal Customer Before you can create …

Segmentation, CRM and subscriber communications

It was a pleasure being interviewed by Matthew Vernhour, the VP of Deliverability at Netcore. We had a lot of fun talking about Email Marketing, CRM, segmentation, and much more! We truly geek’d out on the latest episode of “For the love of email” talking about the importance of segmentation: * The basic rules of …