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Website KPIs every Business Should Be Tracking

Nowadays, if your business does not have an online presence would hugely affect its success, regardless of the industry. Having a website with properly set up website KPIs (key performance indicators) is a must for businesses, whether it’s small book shops or big construction companies.  The variety of data you may track for your website …

How to Optimize Your LinkedIn Profile for Social Selling

Social selling has evolved over the past few years from a theoretical conception to a crucial component of the sales process. So, having a properly organized LinkedIn profile is one of the most important steps in attracting ideal customers. For example, put yourself in your prospects’ shoes. What do you do to find a relevant …