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Google Analytics 4: From Bounce to Engagement

If you have started using Google Analytics 4 (GA4) you probably noticed that the bounce rate metrics do not appear on the reports any longer. You probably wonder where to find this information and how would you know if people stay or leave on your website. Google Analytics 4 doesn’t use “Bounce rate” anymore. The …

What is Email Marketing and How Can it Benefit Your Business?

Gary Thuerk from Digital Equipment Corporation sent the first mass email in 1978 via the Advanced Research Projects Agency Network to about 400 potential customers. According to him it generated $13 million in sales and demonstrated the potential of mass email marketing. With an average return on investment of $36 for every $1 invested, email …