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Pros and Cons of a Minimalist Website Design

The minimalist aesthetic has grown in popularity over a couple of years. Besides being “neat” and “clean” minimalist website design is also “smart” and “engaging”. This kind of design removes unnecessary design elements which bother or don’t bring value to the visitors and contradict the business’ goals. Keep reading as we reveal the pros and …

Complexity and Challenges of Digital Marketing Strategy

It was a pleasure to be interviewed by Matthew Dunn for his podcast “The Future of Email”. We had a lot of fun discussing the complexity and challenges of digital marketing strategy. We talked about: Why can’t we look at each digital channel separately anymore? What is the role of email marketing in connecting digital …