Digital marketing is constantly evolving, moreover, with the whole situation that we are facing right now, it’s happening even faster. Businesses are changing their business models and working more on their online presence. There are so many different tools and technologies available for marketers already, however, still even more advanced and improved tools are emerging on the digital marketing landscape each year.
That’s why in order to stay ahead and not limit your business from getting more reach and engagement, you need to be aware of the most important digital marketing trends. No matter what industry you are in or which services or products you are offering – digital marketing trends is something that can’t be avoided and ignored. New tools and technologies force marketers to adjust their businesses’ marketing strategies in order to keep up with their competitors and reach more potential customers.
That’s why to help you stay ahead we made a list of 3 important digital marketing trends below.
1. Personalization: Your Key to Their Heart
As many marketers say personalization is the future of digital marketing and a key to successful marketing campaigns in 2020. A great example of the amazing work of personalization is Amazon. It grew drastically by promoting products that are based on a user’s past purchase history or intelligent assumptions. This tactic helped Amazon to generate much more sales than any other platform. When customers get relevant messages when they need it, it fulfills their certain needs and this eventually brings more sales to the business.
Moreover, personalization is something that customers expect based on several studies. One quote by Dale Carnegie explains why personalization is so important: “A person’s name is to that person the sweetest and most important sound in any language.” That’s why many companies and marketers use your first name to address you directly in your email. Personalization is a great tool to increase conversions and studies have shown that personalized emails have 29% higher open rates and 41% higher click-through rates, which is incredible.
This shows that if you haven’t implemented personalization into your marketing strategies, you should definitely consider it in the nearest future. There are many reasons why personalization benefits your marketing campaigns. The most important one is having the control to reach a very specific group of customers. By collecting data via surveys or studies you are more likely to create relevant and effective marketing campaigns towards targeted audiences based on buying habits and interests. Your audience will definitely appreciate your relevant content, trust and relate to your brand more which will result in more conversions.
2. More and More Brands Use Messaging Apps to Connect with Clients Directly
We already talked about using Facebook Messenger for business and you should definitely check out this article. There are many other messaging apps that can be used for digital marketing. Messaging apps are not just for chatting with family and friends. Of course, this trend doesn’t mean that businesses should leave other channels for marketing such as social media or email, but the thing is that people are using messaging apps more often every day than any other app. Interestingly enough, some marketers predict that in the next 5 or 7 years Messenger marketing will become the number one marketing channel, leaving others behind.
So, connecting with potential clients via messaging apps seems like a very good step for businesses to take right now. With short personalized messages, companies can reach a broader audience and more people are likely to go to the company’s website. If visitors go to your website and see a live chat option, there is a bigger chance that they will return to the website.
3. Interactive and Visual Emails
Email marketing is still thriving. Email remains one of the most effective channels to reach your audience, however, some experts start noticing that the ROI numbers start slowing down. Rather than abandoning this effective channel, marketers come up with more and more ideas to make emails even better.
What we currently see is a decline in newsletters and plain-text emails. Instead, there are more visual emails with great graphics. Now digital marketers use emails that look as separate web pages, have clickable buttons, and other options to interact. And these designs are used not only to impress potential clients but to improve conversions.
But it’s worth remembering that using beautiful designs for emails is not enough. Emails must be engaging, because if they are not, then all these beautiful designs will not work as effectively as expected.
So what you need to remember is that generic emails are not effective in 2020. You need to take your email marketing to the next level in order to stay relevant and effective. When you combine automation and personalization you will definitely make the most of your email marketing.
If you are a business owner, you need to make sure you know about the current marketing trends, so that you can stay ahead of your competitors and be relevant to your audience.
And like many big companies are already doing, you need to start using personalization, messaging apps, and better emails to have a good online presence and build trust among your audience. And when you implement those trends into your marketing, you will definitely see a boost in conversions and more sales.
About the author:
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field, she’s been able to stay several steps ahead of the mainstream trends, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves.
As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.