5 things architects need to use for effective SEO

During these unprecedented times, most of the business noticed the need to move their business online. By presenting your services online you will get more exposure and more people can reach out and pay for your work. Having a website is very important, as it helps to drive future clients to your business. Architects and Architecture firms need a website to display their previous works, so it also is like a portfolio. To be able to work with SEO, at first we need to identify what function it serves for your website. SEO – search engine optimization, which helps your website to become more visible within search engines. So, page optimization will help you to get ranked on page one on Google, which will increase visitors to the website.

So, how can you make your website more visible by using search engine optimization? Here are 5 key things you need to work on if you want your website to rank higher on Google.

Work on creating good content on your website 

A website filled with good helpful blog posts, project showcases, many images, and client reviews will definitely be successful. When you write different blog posts about your projects or on topics, which are relevant in your industry, it will give your website a higher chance of ranking on page one on Google. Your posts should be 350 words or more. Well, more is always better, but not too long. The needed keywords and phrases should be incorporated in your blog post 3 or 4 times in every 100 words of the text. But if you use more keywords, it will negatively impact your ranking on Google or even result in a strike from Google.

Make sure you include unique keywords 

We need to use keywords to help users find the information they need and outline the type of content on the page. If you wrote a blog post, for example, about architecture trends and want people to discover this post, you need to make sure you are using the right keywords and keyword phrases your target audience or market would be searching for.

Also, make sure that each blog post and page on your website has a unique keyword or keyword phrase. If you use the same keywords you will be competing with yourself, which will reduce your chance to get your page ranked on Google.

Check if the titles of your posts or pages are effective 

This is a very important aspect of SEO. The title plays a big role when it comes to clicks and visitors to the website. An effective title is a dynamic, eye-catching phrase with keywords. Try to keep the titles easy to understand, simple, and most importantly, compelling. You can also check our post about SEO strategy to help you define your goals with the website.

Include internal links and edit URLs of your blog posts 

 Another good tip is to include links to the relevant content on your website within the text by adding a hyperlink. You can also link outside of your site if you find interesting and relevant content somewhere else. Also, editing of your URLs is very important, as it helps to make it easier for visitors to find your page and content. You need to make sure URLs to your blog posts or pages are concise as possible, simple, and include keywords.

Check if all images on your website have alt text 

Images help visitors of your website get to know your business and services. Blog posts with images are more likely to get a lot of clicks. After adding any photo to your website, you can click to edit the image and add keywords and keyword phrases in the Alt Text field, as it can help Google find your page and rank it. For example, if you added a picture of your project, you can use keywords with the name of a particular area, as Google gives results based on location, too. For more information on the ranking based on where you’re located, you can check out our post on easy steps to increase your Google ranking for local search.

You need to prepare yourself for the fact that SEO will not work immediately. It will take some time to fix the website, optimize it, and actually get more visitors. However, it is totally worth your work! You can analyze your SEO by using our checklist.

Your website is the face of your business. It is very important for creatives, like architects, to present their works and services in the best light possible. A website is a great tool to boost your business if used correctly. With these tips, you will get more visitors to your website, which will result in more sales.

About the author:

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field, she’s been able to stay several steps ahead of the mainstream trends, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves.

As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.