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How to Optimize Your LinkedIn Profile for Social Selling

Social selling has evolved over the past few years from a theoretical conception to a crucial component of the sales process. So, having a properly organized LinkedIn profile is one of the most important steps in attracting ideal customers. For example, put yourself in your prospects’ shoes. What do you do to find a relevant …

A Digital Transformation Guide for Businesses

A digital transformation became a necessity for businesses to compete and even survive in the tough market ocean. In other words, current global events have sent a strong message to the business community: markets can shift in a split second. Meanwhile, businesses around the globe are initiating ambitious digital strategies in an effort to provide …

Benefits of SEO for Your Business

For sure you have heard a lot about SEO and how your business can benefit from it. You’ve made checkpoints in your mind and successfully forgot about them. Meanwhile, your competitors incorporate SEO into their strategy and engage your potential customers. Let’s discuss SEO and the reasons your business should invest in it in the …

How to Improve Your Online Reputation

Online reputation has been more essential than ever for businesses to manage in recent years, and you may be wondering how to improve yours. It’s important to remember that online reputation is not a linear process. Every social media remark, review, and blog post re-defines your brand’s online reputation. When someone comes across your company …

LinkedIn Dos and Don’ts for Business

If you have a business LinkedIn profile but aren’t sure how to manage it as a high-performing, the tips below will give you guidance about dos and don’ts for businesses to run it wisely.   DOS   1. Treat a company page as a pamphlet Think of your business LinkedIn profile as a professional pamphlet, …

What is Digital Marketing and How Does it Work?

Digital marketing is essential for your business’s success and brand recognition. To communicate with clients, businesses use digital platforms such as social media, email, websites, etc. Let’s dive deeper into understanding digital marketing.     About the author: Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving …

Website Optimization for Lead Generation: 2022 Edition

You are probably working on your 2022 lead generation strategy since the very beginning of the year. Needless to say, website optimization will be a surefire approach to enhance your business’s performance in 2022. If you think that it’s as simple as throwing any kind of CTA button on your home page and watching the …

Google My Business Updates You Should Know About

With more people depending on the Internet and Google to get what they need, Google Business Profile (previously Google My Business) has become a crucial tool for businesses growth. It’s well-known that Google controls more than 90% of the searches, with billions of people utilizing their platform. In this blog post, we’ll keep track of …

Top 10 free online tools for your business optimization

Running a business may be an expensive endeavor, as it might be difficult to find the proper business tools at the right pricing.  Fortunately, there are enough free alternatives to expensive software that businesses may utilize to do a good job. In today’s post, we’ll provide you with a list of the top 10 free …

8 Brand-Growing LinkedIn Marketing Tips

LinkedIn has gained much more importance as a social networking platform for companies and enterprises. Everyone, from your prospects to potential employees are on LinkedIn. As a result, reputation management has become an important component of many companies’ LinkedIn marketing strategies. What are the benefits of building your online reputation and brand on LinkedIn? LinkedIn …