When it comes to mobile marketing, creating your own app is one of the best ways in which to make a positive impression on customers and enhance overall customer experience and loyalty. Here are our top tips for convincing more people to download and utilize your app:

Optimize 

In order to increase the chances of potential customers coming across your app, it is essential that you make an effort to optimize yours for the app stores. How do you go about this? Attractive, informative app screenshots should be your first priority, followed by a concise app description.

Launch With Flair 

What better way in which to generate hype around your new app than by holding an epic launch party? Even if you don’t have the budget for all the bells and whistles, make an effort to do something special in-store or online on your chosen launch date. Make sure that your staff and community managers have been well-educated on the app and its features so that they can talk about it confidently with customers, as well as answer any questions that they may have.

Promote It

Make sure that information about the app, along with a download link, is included in all social media, email marketing and content marketing endeavours going forward. The more often people are exposed to the details about the app; the more likely they are to eventually download it. If you have a budget to work with, consider doing some PPC advertising around it, too. Obviously, while digital promotion is key, you don’t want to forget about in-store promotion either! Place posters on your store’s windows, have cut-outs made and consider specifically employing someone to chat to in-store visitors about the app, how to download it, use it and embrace its benefits.

Need assistance with digital and mobile marketing? The WSI Digital Path team is here to help. Specializing in all aspects of online marketing including mobile app marketing, SEO and more, we’ve got your business covered.