It was a pleasure being interviewed by Matthew Vernhour, the VP of Deliverability at Netcore. We had a lot of fun talking about Email Marketing, CRM, segmentation, and much more!
We truly geek’d out on the latest episode of “For the love of email” talking about the importance of segmentation:
* The basic rules of segmentation, how to start, and what to test
* Using AI to help determine segmentation
* How segmentation impacts email deliverability and email reputation
* Geographical segmentation, how important is that from a reporting perspective for businesses
* Personalization versus segmentation in the email business.