Having a strong online presence has become essential for businesses to remain competitive in the evolving digital age we live in. However, from my personal experience, I see that many small to midsize companies are concerned about the cost of digital marketing and whether they can afford it. The good news is that there are …
It was a pleasure to be interviewed by Matthew Dunn for his podcast “The Future of Email”. We had a lot of fun discussing the complexity and challenges of digital marketing strategy. We talked about: Why can’t we look at each digital channel separately anymore? What is the role of email marketing in connecting digital …
LinkedIn is one of the most powerful social media platforms if you are looking to boost the ante on your sales performance by social selling. Social media platforms like Instagram or Facebook are useful for getting to know your prospects better and making your brand relatable. Meanwhile, LinkedIn is pretty straightforward about the business. What …
A digital transformation became a necessity for businesses to compete and even survive in the tough market ocean. In other words, current global events have sent a strong message to the business community: markets can shift in a split second. Meanwhile, businesses around the globe are initiating ambitious digital strategies in an effort to provide …
Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for a year or two down the line when Web3 internet generation is more mainstream. Because make no mistake – Web3 is where the Internet is going. You’ve probably heard some version of this saying …
For sure you have heard a lot about SEO and how your business can benefit from it. You’ve made checkpoints in your mind and successfully forgot about them. Meanwhile, your competitors incorporate SEO into their strategy and engage your potential customers. Let’s discuss SEO and the reasons your business should invest in it in the …
Without question, going live on social media is an effective way for establishing meaningful connections and building your brand. It’s no surprise that the number of social media users continues to rise as more people realize its’ advantages in the digital age. Businesses like yours may use social media to reach out to a larger …
If you have a business LinkedIn profile but aren’t sure how to manage it as a high-performing, the tips below will give you guidance about dos and don’ts for businesses to run it wisely. DOS 1. Treat a company page as a pamphlet Think of your business LinkedIn profile as a professional pamphlet, …
Digital marketing is essential for your business’s success and brand recognition. To communicate with clients, businesses use digital platforms such as social media, email, websites, etc. Let’s dive deeper into understanding digital marketing. About the author: Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving …
With more people depending on the Internet and Google to get what they need, Google Business Profile (previously Google My Business) has become a crucial tool for businesses growth. It’s well-known that Google controls more than 90% of the searches, with billions of people utilizing their platform. In this blog post, we’ll keep track of …
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