The minimalist aesthetic has grown in popularity over a couple of years. Besides being “neat” and “clean” minimalist website design is also “smart” and “engaging”. This kind of design removes unnecessary design elements which bother or don’t bring value to the visitors and contradict the business’ goals. Keep reading as we reveal the pros and …
If you have started using Google Analytics 4 (GA4) you probably noticed that the bounce rate metrics do not appear on the reports any longer. You probably wonder where to find this information and how would you know if people stay or leave on your website. Google Analytics 4 doesn’t use “Bounce rate” anymore. The …
You are probably working on your 2022 lead generation strategy since the very beginning of the year. Needless to say, website optimization will be a surefire approach to enhance your business’s performance in 2022. If you think that it’s as simple as throwing any kind of CTA button on your home page and watching the …
With more people depending on the Internet and Google to get what they need, Google Business Profile (previously Google My Business) has become a crucial tool for businesses growth. It’s well-known that Google controls more than 90% of the searches, with billions of people utilizing their platform. In this blog post, we’ll keep track of …
LinkedIn has gained much more importance as a social networking platform for companies and enterprises. Everyone, from your prospects to potential employees are on LinkedIn. As a result, reputation management has become an important component of many companies’ LinkedIn marketing strategies. What are the benefits of building your online reputation and brand on LinkedIn? LinkedIn …
Because the world of digital marketing trends evolves rapidly. Predicting its’ future seems nearly impossible. Brands that adapt to changing trends are more likely to stay ahead of the competition, whilst those that reject new digital opportunities risk staying far behind. To help your brand to prevent this, we would like to share some of …
It is always important to conduct a competitive analysis regularly in order to stay ahead of your competitors. You will need a lot of market research and insights about the industry that you are in and brands that you are competing with. You can use different search engines to collect information about your competitors. A …
One of the most important methods to evaluate how your company’s online presence compares to others in your sector is to conduct competitive research and have a complete competitive analysis performed on your brand. Whether it’s a lack of time, energy, resources or something else, when one company gains an edge, another company loses it. …
Why Do You Need a Digital Marketing Strategy Before Redesigning Your Website? Digital marketing is extremely important for every business, especially during these unprecedented times. It’s constantly evolving, so in order to use relevant tools, you need to keep up with marketing trends. One of the most important marketing tools for your business is your …
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