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Google Analytics 4: From Bounce to Engagement

If you have started using Google Analytics 4 (GA4) you probably noticed that the bounce rate metrics do not appear on the reports any longer. You probably wonder where to find this information and how would you know if people stay or leave on your website. Google Analytics 4 doesn’t use “Bounce rate” anymore. The …

A Digital Transformation Guide for Businesses

A digital transformation became a necessity for businesses to compete and even survive in the tough market ocean. In other words, current global events have sent a strong message to the business community: markets can shift in a split second. Meanwhile, businesses around the globe are initiating ambitious digital strategies in an effort to provide …

Benefits of Going Live on Social Media

Without question, going live on social media is an effective way for establishing meaningful connections and building your brand. It’s no surprise that the number of social media users continues to rise as more people realize its’ advantages in the digital age. Businesses like yours may use social media to reach out to a larger …

Google My Business Updates You Should Know About

With more people depending on the Internet and Google to get what they need, Google Business Profile (previously Google My Business) has become a crucial tool for businesses growth. It’s well-known that Google controls more than 90% of the searches, with billions of people utilizing their platform. In this blog post, we’ll keep track of …

Top 10 free online tools for your business optimization

Running a business may be an expensive endeavor, as it might be difficult to find the proper business tools at the right pricing.  Fortunately, there are enough free alternatives to expensive software that businesses may utilize to do a good job. In today’s post, we’ll provide you with a list of the top 10 free …

8 Brand-Growing LinkedIn Marketing Tips

LinkedIn has gained much more importance as a social networking platform for companies and enterprises. Everyone, from your prospects to potential employees are on LinkedIn. As a result, reputation management has become an important component of many companies’ LinkedIn marketing strategies. What are the benefits of building your online reputation and brand on LinkedIn? LinkedIn …

The Future of Digital Marketing: Predictions for 2022

Because the world of digital marketing trends evolves rapidly. Predicting its’ future seems nearly impossible. Brands that adapt to changing trends are more likely to stay ahead of the competition, whilst those that reject new digital opportunities risk staying far behind. To help your brand to prevent this, we would like to share some of …

Six steps for a high-converting landing page

If one of your New Year’s resolutions is to boost your business revenue, creating a high-converting landing page should be the priority. To help you make your goals come true for the coming year, we’ve compiled together a list of 6 steps for a high-converting landing page that will not only boost your revenue but …

Why Do You Need a Digital Marketing Strategy Before Redesigning Your Website?

Why Do You Need a Digital Marketing Strategy Before Redesigning Your Website? Digital marketing is extremely important for every business, especially during these unprecedented times. It’s constantly evolving, so in order to use relevant tools, you need to keep up with marketing trends. One of the most important marketing tools for your business is your …