Personalized email marketing is a highly effective approach for engaging both existing and potential customers. It is not a surprise that people are more inclined to respond favorably to emails that are tailored to their specific needs and interests. One of the main reasons people unsubscribe from emails they receive from a brand is relevancy. …
It was a pleasure to be interviewed by Matthew Dunn for his podcast “The Future of Email”. We had a lot of fun discussing the complexity and challenges of digital marketing strategy. We talked about: Why can’t we look at each digital channel separately anymore? What is the role of email marketing in connecting digital …
Gary Thuerk from Digital Equipment Corporation sent the first mass email in 1978 via the Advanced Research Projects Agency Network to about 400 potential customers. According to him it generated $13 million in sales and demonstrated the potential of mass email marketing. With an average return on investment of $36 for every $1 invested, email …
Digital marketing is essential for your business’s success and brand recognition. To communicate with clients, businesses use digital platforms such as social media, email, websites, etc. Let’s dive deeper into understanding digital marketing. About the author: Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving …
What is your welcome email strategy? ✔️ When prospects give you their email addresses, it is clear they want to know more about your company and they might be very close to making a purchase. ✔️ These customers are hot leads. But lack of effective professional communication on your part could turn them down and …
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