PPC text ads are a great way in which to grab a potential client’s attention – as long as they are written in the right way! If your goal is to master the art of pay per click advertising and land some new clients for your firm, we have a few helpful pointers to share with you on crafting the most click-through worthy PPC ads possible.
Keep the Consumer’s Objective in Mind
What objective or desire does your service offering fulfill your clients? What need or want will it help them to satisfy? Keep this in mind when writing the text ad and make sure that it conveys this information concisely.
Make Use of Stats and Numbers
Studies have shown that if a text ad contains stats and specific numbers, potential consumers are a lot more likely to click-through. Including your exact prices in the headline of your ad is also a good idea – this is because most people, who are looking for what you have to offer, already have a solid idea of what they are willing to pay for it! If your price falls into that bracket, they will almost certainly respond to your ad.
Focus on the Benefits
Don’t bother talking about your company or the specific features of your service offering. Nobody cares if your law firm has been around for 10 years – they care about whether or not you can get them the settlement that they want in their divorce! By focusing on the benefits, your pay per click ad automatically becomes more appealing to the potential client. And, it is sure to make it stand out from your competition’s ads.
When it comes to PPC advertising, it pays to have the experts on your side. At WSI Digital Path, we are able to provide you with a host of digital marketing services including PPC, social media marketing and website design. For more information about our online advertising expertise within the law industry, do not hesitate to get in touch.