Running a business may be an expensive endeavor, as it might be difficult to find the proper business tools at the right pricing. 

Fortunately, there are enough free alternatives to expensive software that businesses may utilize to do a good job.

In today’s post, we’ll provide you with a list of the top 10 free business tools for online optimization and growth in 2022.

1. Project Management: Teamwork Projects

Project Management: Teamwork Projects
Project Management: Teamwork Projects

Teamwork Projects is a well-known project management software. Whatever the size of the team, the platform is meant to make it simple for everyone to see what they’re working on, who they’re working with, and what happens next.

What you get for free

Account management:

  • 2 projects
  • 100 MB of storage
  • Color themes
  • Companies
  • Mobile and desktop apps
  • Teams

Project management:

  • Subtasks
  • Dependencies
  • Milestones
  • Limited board view
  • Filters
  • Tags
  • Calendar view
  • Project owner and updates
  • Time tracking
  • 100 executions per month across all projects

Advanced Project Management:

  • Limited workload
  • Gantt chart
  • Dashboards


  • Zapier

Security and support:

  • Phone, live chat, and email support

If you find the Teamwork Projects “Free Forever” plan useful, its’ professional upgrade starts with  $10 per month for an unlimited number of users with a free 30-day trial. 

2. Backlink History: Moz’s Link Explorer

Backlink History: Moz’s Link Explorer
Backlink History: Moz’s Link Explorer

Link Explorer is a Moz product that actually requires you to create a Moz account in order to use it. A basic account is free, and you don’t have to provide your credit card details or agree to a free trial to use their product.

What you get for free:

Measurement of

  • Backlinks
  • Most valuable pages
  • Linking domains
  • Anchor text

Despite access to Moz’s top SEO services taking a monthly charge, the free Link Explorer delivers basic but useful information about your website’s inbound link profile.

3. Graphic Design: Canva

Graphic Design: Canva
Graphic Design: Canva

Design is no longer only for designers. It’s for everyone who wants to contribute their ideas. Canva is one of the business tools that makes it simple for anybody and any team to create anything, from business cards, social media posts, and brand logos to newsletters, presentations, and certificates.

What you get for free:

  • 200 000 + Photos 
  • Over 250 000 Templates 
  • Over 57 000 graphic elements and over 13 000 videos 
  • Access to 75 audio tracks 
  • Over 1700 Fonts
  • 6 animation effects 
  • Storage capacity of 5GB 
  • Access to your team 
  • Get a brand kit 
  • Ability to create two folders 

If you find the Free Plan beneficial for your brand’s design goals, but not sufficient, the Pro Plan will cost you a penny, $119.99/year, but it’s worth it since you will have access to 420,000+ templates, 75+ million graphics, photos, stock images, and videos, as well as various other features!

4. Grammar checker: Grammarly

Grammar checker: Grammarly
Grammar checker: Grammarly

If you send emails to clients or customers on a regular basis, grammatical faults in your writing might reflect poorly on you and your brand. 

What you get for free:

Grammarly’s free edition allows you to detect and correct:

  • Misspelled words
  • Poor grammar
  • Punctuation errors

Having an extra pair of Grammarly eyes on your writing may ensure guarantee that your work is always professional.

For extra features, you can choose a paid plan which fits the best for your needs. Paid plans start from $12/month.

5. Video Conferencing: Zoom

Video Conferencing: Zoom
Video Conferencing: Zoom

For sure, there are a lot of other web-based business tools available to assist you with video conversations, but none of them compare to Zoom. It is the most popular video conferencing service, with over 300 million users worldwide!

What you get for free:

  • Host up to 100 participants
  • Unlimited group meetings for up to 40 minutes
  • Unlimited one-to-one meetings with a 30-hour time limit per meeting.
  • Private & Group Chat
  • Local recording
  • Virtual background
  • Multi-share
  • Filters

If you’re looking for a high-quality experience that is easy to manage, use, and customize, Zoom is a perfect choice.

Zoom plan upgrade starts with $20/month.

6. Keywords planning: Google Keyword Planner

Keywords planning: Google Keyword Planner
Keywords planning: Google Keyword Planner

Find the proper keywords to employ in your plan to increase traffic and revenue. Get keyword analytics quickly, easily, and for free.

What you get for free:

  • New keywords search
  • Determination of keyword search volume and trends
  • Multiplying of keyword lists

This tool is appropriate for all company types. It’s an excellent tool for generating free keywords, ad groups, and so on for any category.

Google Keyword Planner is 100% free to use. You just need a Google account. That’s it!

7. Content Marketing Guidance: Answer the Public

Content Marketing Guidance: Answer the Public
Content Marketing Guidance: Answer the Public

Answer the Public is a creative consumer insights tool that integrates recommended queries from search engines and visualizes them in a search cloud as well as in report form.

What you get for free:

  • 15 free searches a workweek
  • Customizable results
  • Ability to save your reports

Create timely, relevant content that piques people’s interest and leads to more traffic, downloads, views, and shares.

If you want to get the most from the tool, but aren’t sure which plan fits you the best, a great thing about Monthly and Expert paid plans is that you can cancel them anytime.

8. Social Media Management: SocialOomph

Social Media Management: SocialOomph
Social Media Management: SocialOomph

If you don’t want to pay for social media scheduling, SocialOoomph is a great free software that allows you to plan posts to your preferred social platform.

What you get for free:

  • One profile
  • Unlimited scheduled posts
  • Up to three posts per hour

Of course, you will need to upgrade your plan if you wish to post to several social media feeds. Upgrades start with $15/month. 

However, if you just want to focus on one channel, this is a simple solution.

9. Online appointment scheduling: Calendly

Online appointment scheduling: Calendly
Online appointment scheduling: Calendly

Calendly is a free and simple online appointment scheduling tool. It essentially schedules your appointments, activities, and meetings based on your availability.

What you get for free

Core features:

  • 1 calendar connection per person
  • Connect to Google, Office 365, Outlook, and iCloud calendars
  • Access Calendly with web, iOS, and Android apps
  • 1 active event type
  • Create one-off meetings – unlimited
  • Customize your booking link
  • Automated event notifications


  • Add branding to your booking page


  • Add Calendly to your website

  Connect to:

  • Google Meet
  • GoToMeeting
  • Microsoft Teams
  • Webex
  • Zoom web conferencing
  • Intercom
  • Slack

Business Support:

  • Help center access
  • Data Deletion
  • Member support via email

Calendly is your one-stop shop for professionally and effectively organizing meetings, removing the burden of back-and-forth emails so you can get back to business. $8/month is a starting price for paid plans.

10. SEO analysis: Screaming frog

SEO analysis: Screaming frog
SEO analysis: Screaming frog

Screaming Frog offers a comprehensive website audit, including free crawling of 500 web pages. The tool locates broken links as well as landing pages that may be lacking key meta tags.

What you get for free:

  • Crawl limit 500 URLs
  • Site Visualisations
  • XML Sitemaps
  • Exact Duplicate Pages
  • Audit of hreflang Attributes
  • Review of Meta Robots & Directives
  • Analysis of Page Titles & Meta Data
  • Found Broken Links, Errors & Redirects

Screaming Frog is perfect for on-demand crawls requiring a high level of detail. Because it operates locally rather than in the cloud, like most other SEO tools, you may use it to crawl sites that are in the process of being published but are not yet live. A paid version is for £149/year.

In a nutshell,

If you are looking to grow your online business presence we would recommend implementing at least 3 of the tools mentioned above. It will help you to be more productive as well as provide a better service to your customers


About the author:

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.

As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.

Innovative and revolutionary digital marketing trends set the pace for the digital marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.