One of the top platforms for B2B professionals to network, promote, and grow their businesses and reputations is LinkedIn. You’ve come to the right place if you want to learn about B2B marketing and how to be successful at it. Let’s dive deeper into the subject to reveal the best practices to build an effective LinkedIn B2B marketing strategy for your business.
B2B Marketing: What Is It?
Any marketing strategy targeted toward a company or business is known as B2B (business-to-business) marketing. B2B marketing strategies are often used by businesses that sell their products or services to other companies or organizations.
B2B marketing content tends to be more straightforward than B2C since bottom-line profit outcomes more heavily influence company purchasing decisions.
Why B2B Companies Should Use LinkedIn?
For B2B businesses looking to expand their customer base and carve out a place for themselves in the market, LinkedIn is a powerful resource.
Despite the fact that many B2B companies are not embracing LinkedIn to its full potential for their businesses, there are several reasons why it should be a key component of your strategy:
1. Lead Generation
Linkedin is the best option in terms of B2B. In addition to the organic metrics of getting leads via LinkedIn, the platform provides personalized ways of finding new leads, connecting with them, and turning them into customers. The likelihood of finding a new lead on LinkedIn increases as a result of listening, connecting, and reacting to your customers’ queries. If the response you provide the prospect matches what they were seeking, they will start a conversation.
2. Reputation Improvement
Businesses can boost their exposure by using LinkedIn’s personal and community group capabilities. LinkedIn’s primary function is networking, but it also gives users the opportunity to interact and relate to others, which helps to forge and strengthen connections and enhance reputations.
3. Leadership Establishment
Thought leaders may exhibit themselves on LinkedIn and establish themselves as reliable experts on its terrain. By creating high-quality content, participating in online events, and updating profiles, these thought leaders’ leadership within the business expands and takes on a much broader perspective which is influencer marketing.
4. Effective Targeting
The majority of the information used by LinkedIn for targeting comes directly from its members. This accurate, first-person data can put your business in front of your most valued audiences if appropriately handled.
Steps for Creating your B2B Linkedin Marketing Strategy
1. Create LinkedIn Page for your Business
It is essential to set up a business presence on LinkedIn in a professional manner. Create your LinkedIn profile and select the category that best describes your business. Preferably, use the same username you use on the rest of your social media platforms.
2. Make Sure All the Fields are Completed with Accurate Data
After you created a business page, you need to optimize it to emphasize your brand’s presence. It is essential because your connections or consumers will learn more about your business thanks to a captivating profile.
Complete pages not only receive more views but also help your company rank higher in Google and LinkedIn searches. Including as much information as possible on your business page helps increase visibility, so don’t miss the opportunity and spend additional 30 minutes optimizing the following:
- Although you can choose any language you like for your business profile, don’t forget that the language you’ve chosen as your primary language will be used to show your profile. We recommend you pick a language that fits your company’s requirements and the interests of your target market.
- Share with your business profile visitors the business’s core values and goals. Include the essentials like location, contacts, and other information that could benefit them. Keep in mind to include relevant keywords to ensure that your company appears in search results.
- Despite being optional uploading the business’s tagline and logo increase traffic to your profile.
- Add a customized CTA button. It can be “visit the website”, “follow”, etc.
- Make your brand more authentic by including a branded business profile photo.
- Pick up to three hashtags, such as those that are popular in your niche or those that your target market would use to reach you online.
- Make your business profile public. Inform visitors that they can link to and follow your LinkedIn Business Page once it’s live. Mention it on your website, and social media platforms.
NB! Make sure to manage your personal profile properly as well, as your visitors would like to see who stands behind the brand. Check out our All-Star LinkedIn Profile Guide.
3. Identify your Target Audience
One of the most important components of LinkedIn’s marketing strategy is understanding the audience. To target audiences based on various demographics and produce more leads for your business, check out LinkedIn automation tools like Sales Navigator.
4. Produce Valuable Content
Your marketing can flourish if you have amazing content. When you start your LinkedIn business page, make sure the content you upload there is relevant. Once they uncover values on your page, viewers just click the follow button and maintain you in their connections.
5. Post at the Right Time
Your efforts will be in vain no matter how wonderful the content is if your target audience isn’t engaging with it. You must manage the time of the content’s posting for that. On weekdays, LinkedIn engagement levels are generally stable, with a slight decline on Mondays and Fridays and a significant decline over the weekend.
6. Host Live Events with Leading Business Experts
Applying for live video broadcasting is possible here. When you succeed in obtaining live streaming access for your company profile on LinkedIn, make the most of it by using it to hold live sessions and interviews with leading figures in your field on subjects related to the kinds of clients you want to attract.
7. Make use of LinkedIn Ads
You must realize that your LinkedIn audience consists of decision-makers at your target organizations and that in order to gain their trust, you must first establish your reputation. You should only begin using LinkedIn Ads to target your target demographic if you have engaging content and activity on your company profile.
The main feature of LinkedIn Ads, which sets it apart from other advertising platforms, is that it lets you focus on specific professional characteristics of your audience, such as job position, expertise, business name, market, etc.
A final thought,
No matter how big or little your B2B company is, now is the moment to focus your marketing efforts on LinkedIn. Amazingly, you can still be successful with LinkedIn marketing without having a large budget. Spend some time focusing on the aforementioned areas, and you’ll see the results sooner than you might expect.
P.S. If you have serious intentions to make your business succeed on LinkedIn, check out our blog post about LinkedIn Dos and Don’ts for Business.
About the author:
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.
As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.
Innovative and revolutionary digital marketing trends set the pace for the digital marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.