WSI Digital Path Resources

Explore our curated AI Email Marketing guides designed to help you leverage AI effectively, remain compliant, and maximize your email marketing ROI. Each resource is available as a downloadable PDF for easy reference.

1. AI + CASL = Compliant Success

Ensure your AI-driven email marketing adheres to Canadian Anti-Spam Legislation (CASL). This guide provides pre-implementation, implementation, and post-implementation checklists, along with key CASL-specific considerations for AI campaigns.

What you’ll learn:

How to maintain consent and transparency with AI personalization
Compliance checklists for AI-generated emails and workflows
Best practices for human oversight and auditing

Download the CASL Compliance Checklist and Keep Your AI Emails Risk-Free!

2. From Today to AI Email Mastery

A 90-day roadmap to mastering AI-powered email marketing. Follow this step-by-step plan to implement, optimize, and scale your AI campaigns for measurable results.

What you’ll learn:

Foundation, Intelligence, and Optimization phases for AI campaigns
How to leverage predictive segmentation, automation, and personalization
Metrics to track success by day 90, including revenue, engagement, and efficiency

Get the 90-Day AI Email Roadmap and Start Mastering Your Campaigns Today!

3. What NOT to Do with AI Email Marketing

Avoid common pitfalls with AI email marketing. This guide highlights six major mistakes marketers make and practical ways to fix them, ensuring your AI campaigns remain effective and authentic.

What you’ll learn:

How to maintain brand voice while using AI for content
Why data quality and testing are critical for AI success
Balancing AI automation with human oversight to build trust and engagement

Avoid Costly AI Mistakes, Download the Guide to Keep Your Campaigns Effective!

4. What to Expect from AI Email Marketing

Get a realistic view of AI email marketing performance and ROI. This guide outlines potential improvements, revenue impact, investment considerations, and the reality check needed for successful implementation.

What you’ll learn: