WSI Digital Path Resources
Explore our curated AI Email Marketing guides designed to help you leverage AI effectively, remain compliant, and maximize your email marketing ROI. Each resource is available as a downloadable PDF for easy reference.
1. AI + CASL = Compliant Success
Ensure your AI-driven email marketing adheres to Canadian Anti-Spam Legislation (CASL). This guide provides pre-implementation, implementation, and post-implementation checklists, along with key CASL-specific considerations for AI campaigns.
What you’ll learn:
How to maintain consent and transparency with AI personalization
Compliance checklists for AI-generated emails and workflows
Best practices for human oversight and auditing
Download the CASL Compliance Checklist and Keep Your AI Emails Risk-Free!
2. From Today to AI Email Mastery
A 90-day roadmap to mastering AI-powered email marketing. Follow this step-by-step plan to implement, optimize, and scale your AI campaigns for measurable results.
What you’ll learn:
Foundation, Intelligence, and Optimization phases for AI campaigns
How to leverage predictive segmentation, automation, and personalization
Metrics to track success by day 90, including revenue, engagement, and efficiency
Get the 90-Day AI Email Roadmap and Start Mastering Your Campaigns Today!
3. What NOT to Do with AI Email Marketing
Avoid common pitfalls with AI email marketing. This guide highlights six major mistakes marketers make and practical ways to fix them, ensuring your AI campaigns remain effective and authentic.
What you’ll learn:
How to maintain brand voice while using AI for content
Why data quality and testing are critical for AI success
Balancing AI automation with human oversight to build trust and engagement
Avoid Costly AI Mistakes, Download the Guide to Keep Your Campaigns Effective!
4. What to Expect from AI Email Marketing
Get a realistic view of AI email marketing performance and ROI. This guide outlines potential improvements, revenue impact, investment considerations, and the reality check needed for successful implementation.
What you’ll learn:
Expected gains in open rates, click-through rates, conversions, and efficiency
Revenue and ROI projections for a typical D2C brand
Key considerations for data quality, strategy, and ongoing optimization
See Realistic AI Email Results, Download Your Performance & ROI Guide!
AI Insights to Power Your Email Marketing
Take your AI email marketing strategy further with insights from over 600 business leaders on how AI is being used in real-world business scenarios. This report highlights trends, challenges, and best practices that directly impact how you can implement AI effectively in your campaigns.
What you’ll learn:
How top-performing companies are leveraging AI to improve engagement and conversions
Common pitfalls in AI adoption and how to avoid them
Gaps in AI training and team readiness—what it means for your campaigns
Strategic recommendations to align AI adoption with measurable marketing outcomes
