YouTube’s latest update brings a valuable opportunity: Posts are now visible within the Shorts feed, letting users interact with them as they watch short-form videos. For businesses in manufacturing, construction, or professional services, this is an exciting way to reach a mobile-first audience. It helps convert attention into website visits.
What This Feature Means
Viewers can now see and engage with Youtube Posts directly in their Shorts feed. Attention is already high in this format, which means your posts, polls, images, or short messages can catch users mid-scroll and bring them into your ecosystem.
This new feature is especially valuable when paired with a strong conversion-focused website that’s ready to handle the traffic you generate.
Post Specifications You Need to Know
To make the most of this feature, follow these best practices:
- Image Size: Use 1000 x 1000 px (square) or 1920 x 1080 px (landscape)
- Text Limit: 150 characters appear before “Read more.” Lead with a strong hook.
- Polls: Include up to 5 options
- Linking: URLs in posts aren’t clickable, so keep them short and memorable or direct users to your bio
How to Use YouTube Posts in the Shorts
- Go to your channel homepage
- Create your post: add media, poll, or plain text
- Click “Post”
Strategic Ways to Use YouTube Posts in the Shorts Feed
1. Tease a Blog or Article: Use a curiosity-driven headline to hint at valuable insights. This draws users in and encourages them to visit your blog.
2. Promote Lead Magnets: Offer helpful downloads like checklists or guides. A short, benefit-driven post can spark interest and generate leads.
3. Drive Service Inquiries: Share seasonal offers or announce upcoming project availability. Keep it simple and action-focused.
4. Learn From Your Audience: Run polls or ask quick questions to gather feedback. Use responses to shape future content or product direction.
5. Add Visual Previews with CTAs: Share behind-the-scenes images or project snapshots. Include a prompt that encourages viewers to learn more or take the next step.
These types of posts help maintain engagement and support your broader marketing efforts by driving warm traffic to your website.
When done right, these posts can support broader digital advertising strategies by keeping your audience engaged between campaigns.
Tips to Maximize Reach & Engagement
- Use emojis to stand out
- Reuse strong content from Instagram or Facebook
- Pin your best posts for extended visibility
- Add relevant hashtags: #ConstructionTips #HVACsolutions #BusinessGrowth
- Keep it mobile-friendly: short, visual, and easy to scan
If you’re already investing in email or content campaigns, this is a great complement. In fact, we’ve outlined how email is still one of the most effective channels in our recent post on email marketing strategies for 2025.
Free Canva Templates to Help You Get Started
To make it even easier for you to take action, we’re including two free Canva templates designed specifically for YouTube Community Posts in Shorts.
You’ll find ready-to-edit templates in the two most effective post sizes:
Square (1000 x 1000 px) – Find this template here
Landscape (1920 x 1080 px) – Find this template here
You can copy each one into your own Canva account and customize it with your own brand colors, text, and images — perfect for quickly creating posts that look professional and stand out in the Shorts feed.
Final Thought
The Shorts feed isn’t just for entertainment. It’s a traffic source. With smart Community Posts, you can tap into this space to drive interest, clicks, and conversions.
Need help building a strategy that turns YouTube into a lead-generation channel? Contact WSI Digital Path to learn more.
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.
As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.
Innovative and revolutionary digital marketing trends set the pace for the digital marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.
