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Segmentation, CRM and subscriber communications

It was a pleasure being interviewed by Matthew Vernhour, the VP of Deliverability at Netcore. We had a lot of fun talking about Email Marketing, CRM, segmentation, and much more!

We truly geek’d out on the latest episode of “For the love of email” talking about the importance of segmentation:
* The basic rules of segmentation, how to start, and what to test
* Using AI to help determine segmentation
* How segmentation impacts email deliverability and email reputation
* Geographical segmentation, how important is that from a reporting perspective for businesses
* Personalization versus segmentation in the email business.

EP #26 Segmentation, CRM and subscriber communications.

 

About the Author

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.

As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.

Innovative and revolutionary digital marketing trends set the pace for the digital marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.

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