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A Digital Transformation Guide for Businesses

A digital transformation became a necessity for businesses to compete and even survive in the tough market ocean. In other words, current global events have sent a strong message to the business community: markets can shift in a split second. Meanwhile, businesses around the globe are initiating ambitious digital strategies in an effort to provide …

Google My Business Updates You Should Know About

With more people depending on the Internet and Google to get what they need, Google Business Profile (previously Google My Business) has become a crucial tool for businesses growth. It’s well-known that Google controls more than 90% of the searches, with billions of people utilizing their platform. In this blog post, we’ll keep track of …

8 Brand-Growing LinkedIn Marketing Tips

LinkedIn has gained much more importance as a social networking platform for companies and enterprises. Everyone, from your prospects to potential employees are on LinkedIn. As a result, reputation management has become an important component of many companies’ LinkedIn marketing strategies. What are the benefits of building your online reputation and brand on LinkedIn? LinkedIn …

The Future of Digital Marketing: Predictions for 2022

Because the world of digital marketing trends evolves rapidly. Predicting its’ future seems nearly impossible. Brands that adapt to changing trends are more likely to stay ahead of the competition, whilst those that reject new digital opportunities risk staying far behind. To help your brand to prevent this, we would like to share some of …

Competitive Analysis: How to Select Competitors

It is always important to conduct a competitive analysis regularly in order to stay ahead of your competitors. You will need a lot of market research and insights about the industry that you are in and brands that you are competing with. You can use different search engines to collect information about your competitors. A …

Step Outside the Box with your Digital Marketing

One of the most important methods to evaluate how your company’s online presence compares to others in your sector is to conduct competitive research and have a complete competitive analysis performed on your brand. Whether it’s a lack of time, energy, resources or something else, when one company gains an edge, another company loses it. …

3 Business Benefits of Competitive Analysis

It’s critical to evaluate your competitor’s strengths and flaws, compare them to your own, and then look for a gap in your market. A competitive analysis is crucial since it will aid in the development of your own business plan. Features, market share, price, marketing, differentiators, strengths, weaknesses, location, culture, and customer evaluations should all …

What Is Your Website Loading Speed?

Google is finally set to penalize slow-loading websites! When having two websites with content relevant to the user’s query, the new feature will ensure that the website that loads faster and offers a better interaction experience, will be positioned higher in the search results.    

How to Create the Perfect Digital Marketing Strategy for Your Business

Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online. Keep reading to learn how you can create the right digital marketing strategy for your business. Know Your Ideal Customer Before you can create …

Segmentation, CRM and subscriber communications

It was a pleasure being interviewed by Matthew Vernhour, the VP of Deliverability at Netcore. We had a lot of fun talking about Email Marketing, CRM, segmentation, and much more! We truly geek’d out on the latest episode of “For the love of email” talking about the importance of segmentation: * The basic rules of …