...

Why Audit Your Marketing Content?

content marketing

marketing_content

So many business owners think that content marketing is as simple as creating and publishing new, interesting content on a regular basis. While this is important, of course, there is another aspect of content marketing that many unknowingly omit from their digital marketing strategies: content audits. Why are content audits essential? We explain in detail below:

It Helps You to Understand Your Already-Existing Content Better 

Conducting a content audit means that you will be able to pick up on things like:

  • Which are your best performing pieces, and
  • Which pieces didn’t quite generate the amount of hype that you originally expected.

This will enable you to create improved content in the future. It will also make it easier for you to identify problems in your content, such as broken links or images that are slowing down page loading times, and, ultimately, affecting user experience.

 

It Makes It Possible for You to Re-Purpose Content

Have you found a particularly well-performing blog post? Why not turn the gist of it into an infographic? Perhaps there was a well-liked piece of video content? Why not transform it into an e-book? When conducting a content audit, you will have the opportunity to really make the most of your already-existing content without having to put too much extra effort into creating everything from scratch.

It Allows You to Identify Content Gaps 

Your content is what is going to set you apart as an industry thought-leader and trusted resource. If there are areas within your industry that you have yet to discuss, a content audit is likely to help you to identify these gaps and fill them with any future content that you produce.

Are you looking for a digital marketing company to assist you with a thorough content audit? Here at WSI Digital Path, we do it all from social media marketing, content marketing and SEO/search engine optimization to website design and link building. Contact us today to find out more.

About the Author

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.

As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.

Innovative and revolutionary digital marketing trends set the pace for the digital marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.

The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

    Yes, I allow WSI to email me concerning this request and for future company updates. *

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time. Privacy Policy and Cookie Policy.

    Don't stop the learning now!
    Here are some other blog posts you may be interested in.
    WSI Digital Path DM agency in Vaughan GBP Posts (3)

    The Ultimate Guide to Influencer Marketing in Canada

    What is Influencer Marketing? Influencer marketing is a modern form of digital advertising where brands collaborate with individuals who have dedicated social followings to promote products and services. Unlike traditional advertising, it relies on authenticity and trust, making it one of the most effective ways to engage consumers. Over the past decade, influencer marketing has

    READ MORE
    Best ChatGPT Prompts for Digital Marketing Use Cases

    Best ChatGPT Prompts for Digital Marketing Use Cases

    Imagine having a tireless assistant who generates marketing ideas, composes social copy, and refines SEO tactics in moments. That vision is reality when you tap into AI chatbots like Claude, Gemini, Notebook LM, and the ever-popular ChatGPT. These virtual helpers handle time-intensive tasks, suggest intriguing angles, and accelerate business processes. They feel magical but rely

    READ MORE
    GBP (6)

    10 Digital Marketing Trends to Watch for 2025: What’s Next?

    Ready to glimpse tomorrow’s opportunities? There’s a new surge of possibilities in the future, and marketers need a sharp eye to spot novel approaches and digital marketing trends.  Stay tuned if you want a sneak peek into strategies that gain traction, build trust, and inspire customers. Fresh developments keep popping up, like breakthroughs in AI

    READ MORE
    Seraphinite AcceleratorOptimized by Seraphinite Accelerator
    Turns on site high speed to be attractive for people and search engines.