5 Tips to Build a Powerful E-commerce Strategy and Boost your Sales
Now, when most of the businesses were forced to move online in order to survive, the competition among E-commerce businesses has increased. Nowadays creating an online store is easier than ever. There are many E-commerce platforms, which allow you to create your website in less than half an hour. But don’t let this fact lure you into thinking that running a successful E-commerce business is easy as well. It takes a lot of work and time to make your online store trusted among customers. Moreover, after setting up an E-commerce store not everybody thinks of other important elements, such as SEO, usability, marketing that play a huge role in your store’s success. Here are 5 tips, which will help you to make your E-commerce strategy as effective as possible.
1. Focus on customer service
Customer service is one of the most important aspects you need to focus on in order to make your online store successful. Customer service helps to build trust and loyalty to your store and increase interaction with your customers. You should create a customer service plan, for example, live chat support or quick methods to contact. This will help to bridge gaps between you and your customers. If you want to stay competitive, you need to make sure your customers are satisfied with customer service and you are able to solve customer issues as quickly as possible.
2. Don’t forget about the mobile optimization
You should not underestimate the usage of phones by users while doing their shopping. Especially, now more and more people are shopping online with their phones. Some experts even say that mobile shopping is going to become dominant in e-commerce in the next few years. Make sure your website is easy and accessible to users on mobile as well as on a desktop screen. You can also check out our previous post on mobile marketing, which can help you with an e-commerce strategy.
3. Use your social media
The website for your business is not enough. Social media helps you to interact even more with your customers, form stronger connections, and gain some insight into your audience. Moreover, you are able to use Instagram Ads, Facebook Ads, which will increase the traffic to your website. You can also connect with influencers and promote your brand to a large audience without being too salesy. Facebook Ads offer amazing features, such as targeting your audience, re-targeting, interest targeting to reach people, who need and would like to buy your products. Find useful information on things you need to avoid when managing your Facebook page for business here. With active social media accounts, you can build a great community and spread brand awareness, which will definitely boost your sales.
4. Ask your customers for feedback
Not everybody realizes that without listening to the customer feedback and always improving your products, online business will fail. Customers have different experiences on your website: it might be good or bad. You should hear the customers’ suggestions and opinions on your business, so you can make their experiences better. Feedback is essential, as sometimes it can be hard to notice what is wrong with the website. You need to remember that this also influences your brand reputation, so make sure you hear customer’s complaints or suggestions.
5. Try to make the checkout on your website as easy and fast as possible
Abandoned carts are one of the biggest challenges for an e-commerce business. If there are too many steps that are required from customers before they can enter their credit card info, then it will automatically lead to an abandoned cart. You need to avoid losing your customers before the final sale, so cutting down on the checkout process will definitely help with this. Just keep it simple, without unnecessary steps and it will decrease the percentage of abandoned carts.
You can also check out our post on the online presence of your business and effective strategy here.
E-commerce is extremely competitive, but a good strategy will help you to stand out and be ahead of the crowd. By following these tips, you will get a great boost over the competition. Getting customers to your store is not an easy task and for that, you will need a strong strategy and tactics, such as SEO, social media, marketing strategies. With these 5 tips, your e-commerce strategy will become more effective and you will notice the drastic changes sooner than you think!
About the author:
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field, she’s been able to stay several steps ahead of the mainstream trends, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves.
As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.