Ready to Leverage these Mobile Marketing Trends?
Mobile marketing is an industry that focuses on getting the most value into a smaller ad space. Nearly everyone uses a mobile device. They carry it with them and look at its screen hundreds (if not thousands) of times every day. They and depend on it to connect them to the rest of the world. This has made those devices some of the most important and powerful marketing tools in existence.
As ads become more complex and consumer-centric, understanding changing mobile marketing trends is vital. Forbes Magazine calls the next 12 months a “critical time” for mobile marketing and urges readers to pay attention to some key trends.
A Rundown of these Mobile Marketing Trends
These trends will work to set a precedent in the mobile marketing industry. Understanding them is vital to staying effective in the coming year.
Amazon’s Programmatic Ads
Programmatic ads use first-party data compiled on user’s shopping habits and general interests to allow very specific advertising. Amazon is such a large marketing powerhouse that it could potentially offer some of the most sought-after ad space on the internet. The company predicts that their programmatic ad product will bring in $1-billion by the end of 2019. With Amazon having such a widespread marketplace, the potential really is limitless.
More Interest in Programmatic Direct
Programmatic direct is working to replace more traditional open exchanges. It automates much of the analytics and data-driven decisions that have an impact on every part of the sales and marketing process. This allows mobile advertisers to bundle their products together and advertise to a nearly ideal target market. This precision is more secure and more effective for many brands.
Diversifying Shopping Options
While there are a growing number of consumers that prefer to do their shopping online, the vast majority continue to spend their money at brick-and-mortar stores. There’s an element of trust and instant gratification there that they can’t get over the internet. Mobile ads will need to be personalized to offer consumers an appropriate mix of storefront and digital shopping options.
The Internet of Things (IoT) is Growing
Smart homes, Alexa, interactive appliances, and even automated virtual assistants are becoming common-place in homes. It’s important to define the limitations of mobile marketing so that we can better understand how to channel it through a growing network. Ads will need to become more versatile, and marketers will need to stay apprised of new technology.
Analytics Systems and Solutions are Becoming Streamlined
Larger companies no longer want to work with ten different analytics and data management systems to get the results that they need. This forecasts a more competitive data management market that should produce some interesting new tools.
Mobile Marketing Budgets Should Increase
Businesses are learning that the old budget that lumped IT in with digital and mobile marketing is no longer working. The online global marketplace is here to stay, and many finance departments are starting to make a separate budget to accommodate it. This is good news for start-ups and other content marketing companies that are preparing for robust growth in the coming year.
Innovative and evolutionary mobile marketing trends set the pace for the mobile marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.