Having a strong online presence has become essential for businesses to remain competitive in the evolving digital age we live in. However, from my personal experience, I see that many small to midsize companies are concerned about the cost of digital marketing and whether they can afford it. The good news is that there are …
Digital advertising has changed the way businesses can reach their target audience. With the rise of the popularity of digital channels like social media, businesses have numerous opportunities to promote their products and services to potential customers. However, with the increasing competition in digital advertising, it has become challenging to stay on the top of …
In today’s fast-paced and constantly evolving digital landscape, digital marketing has become an integral part of almost every business strategy. The effectiveness of a digital marketing campaign depends on various factors. Those include the target audience, the messaging, the timing, and the channels used to reach them. However, one crucial element that often gets overlooked …
Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long as that’s the case, we’ll be back every November! As we said last year, we truly hope anybody reading this post is …
It was a pleasure to be interviewed by Matthew Dunn for his podcast “The Future of Email”. We had a lot of fun discussing the complexity and challenges of digital marketing strategy. We talked about: Why can’t we look at each digital channel separately anymore? What is the role of email marketing in connecting digital …
If you have started using Google Analytics 4 (GA4) you probably noticed that the bounce rate metrics do not appear on the reports any longer. You probably wonder where to find this information and how would you know if people stay or leave on your website. Google Analytics 4 doesn’t use “Bounce rate” anymore. The …
Nowadays, if your business does not have an online presence would hugely affect its success, regardless of the industry. Having a website with properly set up website KPIs (key performance indicators) is a must for businesses, whether it’s small book shops or big construction companies. The variety of data you may track for your website …
LinkedIn is one of the most powerful social media platforms if you are looking to boost the ante on your sales performance by social selling. Social media platforms like Instagram or Facebook are useful for getting to know your prospects better and making your brand relatable. Meanwhile, LinkedIn is pretty straightforward about the business. What …
Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for a year or two down the line when Web3 internet generation is more mainstream. Because make no mistake – Web3 is where the Internet is going. You’ve probably heard some version of this saying …
For sure you have heard a lot about SEO and how your business can benefit from it. You’ve made checkpoints in your mind and successfully forgot about them. Meanwhile, your competitors incorporate SEO into their strategy and engage your potential customers. Let’s discuss SEO and the reasons your business should invest in it in the …
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