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Complexity and Challenges of Digital Marketing Strategy

It was a pleasure to be interviewed by Matthew Dunn for his podcast “The Future of Email”. We had a lot of fun discussing the complexity and challenges of digital marketing strategy. We talked about: Why can’t we look at each digital channel separately anymore? What is the role of email marketing in connecting digital …

Google Analytics 4: From Bounce to Engagement

If you have started using Google Analytics 4 (GA4) you probably noticed that the bounce rate metrics do not appear on the reports any longer. You probably wonder where to find this information and how would you know if people stay or leave on your website. Google Analytics 4 doesn’t use “Bounce rate” anymore. The …

Website KPIs every Business Should Be Tracking

Nowadays, if your business does not have an online presence would hugely affect its success, regardless of the industry. Having a website with properly set up website KPIs (key performance indicators) is a must for businesses, whether it’s small book shops or big construction companies.  The variety of data you may track for your website …

The Ultimate Guide to LinkedIn Social Selling

LinkedIn is one of the most powerful social media platforms if you are looking to boost the ante on your sales performance by social selling. Social media platforms like Instagram or Facebook are useful for getting to know your prospects better and making your brand relatable. Meanwhile, LinkedIn is pretty straightforward about the business. What …

Looking Ahead: Marketing and the Web3 Opportunity

Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for a year or two down the line when Web3 internet generation is more mainstream. Because make no mistake – Web3 is where the Internet is going. You’ve probably heard some version of this saying …

Benefits of SEO for Your Business

For sure you have heard a lot about SEO and how your business can benefit from it. You’ve made checkpoints in your mind and successfully forgot about them. Meanwhile, your competitors incorporate SEO into their strategy and engage your potential customers. Let’s discuss SEO and the reasons your business should invest in it in the …

How to Improve Your Online Reputation

Online reputation has been more essential than ever for businesses to manage in recent years, and you may be wondering how to improve yours. It’s important to remember that online reputation is not a linear process. Every social media remark, review, and blog post re-defines your brand’s online reputation. When someone comes across your company …

Benefits of Going Live on Social Media

Without question, going live on social media is an effective way for establishing meaningful connections and building your brand. It’s no surprise that the number of social media users continues to rise as more people realize its’ advantages in the digital age. Businesses like yours may use social media to reach out to a larger …

LinkedIn Dos and Don’ts for Business

If you have a business LinkedIn profile but aren’t sure how to manage it as a high-performing, the tips below will give you guidance about dos and don’ts for businesses to run it wisely.   DOS   1. Treat a company page as a pamphlet Think of your business LinkedIn profile as a professional pamphlet, …