• Menu
  • Search
  • Language

Measuring Email Marketing Success: 6 Tips To Improve Your Key Metrics

Having trouble knowing if your email campaigns are working? Let WSI Digital Path help you understand the important metrics. Email marketing is important for connecting with your audience and driving business growth. To succeed, you need to track and understand key metrics. Our blog talks about these metrics and gives you tips to make your …

Personal Branding Through Email Marketing

In the fast-paced digitalized world we live in, cultivating a strong personal brand has become increasingly vital for professionals and entrepreneurs seeking to stand out in their respective fields. One powerful tool that can propel personal branding efforts to new heights is email marketing. By harnessing the potential of personalized email campaigns, it is possible …

5 Benefits of Personalized Email Marketing

Personalized email marketing is a highly effective approach for engaging both existing and potential customers. It is not a surprise that people are more inclined to respond favorably to emails that are tailored to their specific needs and interests. One of the main reasons people unsubscribe from emails they receive from a brand is relevancy. …

Complexity and Challenges of Digital Marketing Strategy

It was a pleasure to be interviewed by Matthew Dunn for his podcast “The Future of Email”. We had a lot of fun discussing the complexity and challenges of digital marketing strategy. We talked about: Why can’t we look at each digital channel separately anymore? What is the role of email marketing in connecting digital …

What is Email Marketing and How Can it Benefit Your Business?

Gary Thuerk from Digital Equipment Corporation sent the first mass email in 1978 via the Advanced Research Projects Agency Network to about 400 potential customers. According to him it generated $13 million in sales and demonstrated the potential of mass email marketing. With an average return on investment of $36 for every $1 invested, email …

Welcome Email Strategy

What is your welcome email strategy? ✔️ When prospects give you their email addresses, it is clear they want to know more about your company and they might be very close to making a purchase. ✔️ These customers are hot leads. But lack of effective professional communication on your part could turn them down and …

5 Things to Improve in Your Email Marketing During the Crisis

  5 Things to improve in your email marketing during the crisis   Are you looking for effective email marketing tips to improve the conversions during the crisis? Due to these unprecedented times that we have to deal with, we are now experiencing an increased amount of emails, which definitely influences the conversions and effectiveness …

5 Reasons Your Email Conversions Are Not What You’ve Expected

Email marketing can be extremely effective for businesses as 94% of the internet users are getting online just to use their email. While it can be really effective, at the same time there are some small, but important things that make email marketing not work for your business. You need to make sure you have …

The Dos and Don’ts of Email Marketing

The Dos and Don’ts of Email Marketing Email marketing isn’t the same as it used to be. In the beginning, we could just send out blanket advertisements that flew around the internet like loose leaf flyers. The goal was to reach as many people as possible, essentially fishing (not phishing) for clicks. Now, most consumers …