SEO is an integral part of the overall digital marketing strategy. To enhance your brand’s ranking and meet search engine algorithms’ requirements you must follow best practices, as they continuously change.

Below you will find 7 tips that will help you optimize your SEO strategy in 2023.

1. Use Structured Data

Because it will be easier for search engines like Google to comprehend what your website is about, structured data is crucial for SEO. To display a page in the search results, search engines must determine what it is about. By utilizing structured data, you are conversing with them and explaining the purpose of your website. Simply, by building proper communication between your website and search engines you will improve your website ranking. 

2. Include Video Marketing Into Your SEO Strategy

Video Marketing

Users are now accustomed to the concept of getting information from a variety of sources, particularly when they are looking for more details about a product or service they are interested in. More than ever, companies that want to attract people to their brands must employ multimedia. 

Your SEO strategy can be greatly enhanced by using video marketing. It can help your website surpass the competition online if implemented properly. Websites with video content are more likely to be at the top of Google search results.

3. Work on Core Web Vitals (CWV)

The essential qualities you want for the proper operation of your website are known as Core Web Vitals. Google looks for three primary elements in these vitals, which quantify the user experience on your website: LCP (largest contentful paint), FID (first input delay), and CLS (cumulative layout shift). Core Web Vitals are crucial for SEO because they can increase the visibility of your website and maintain it organized. CWV can enhance your website’s exposure and ranking in browsers.

4. Focus on Search Intent

Search Intent

Why is search intent important for your SEO? Google places a high priority on user search intent, therefore satisfying that intent is crucial for SEO. When users conduct content searches but don’t click on anything and instead conduct new searches, Google is informed that the stuff they found was irrelevant. This is how the algorithm understands what to display to users and what to hide.

5. Build Your Google My Business (GMB) Profile

One of the underrated platforms to boost business SEO is Google My Business, in particular, GMB posts. So, how can GMB posts improve your SEO ranking? With more in-depth information about your company and more chances for customers to interact with your brand, GMB posts are a useful strategy to raise your search engine results position. It increases the importance of your company in Google’s eyes. Google is more likely to give your profile priority in the search results if more users interact with your GMB content.

6. Build Internal Linking on Your Business Website

Internal Links

A hyperlink that points to another page inside the same domain is known as an internal link. They essentially aid Google in locating and indexing your website pages. Utilizing internal links has the benefit of potentially having anchor text that perfectly matches the content. Therefore, you don’t have to depend on other third-party websites to generate them.

7. Optimize Content for Voice Search

You’re missing out on a big part of the current SEO environment if you’re not optimizing for voice search. By offering a better user experience, optimizing for the voice search will increase your conversion rates and help you rank higher on Google. 


Wrapping up,

Nowadays, SEO involves more than just having a website and ranking for keywords. The Google algorithm has advanced significantly since its inception. It’s critical to comprehend the most recent SEO trends and how your marketing techniques will change as a result if you want to maintain your position at the top of search results.


About the author:

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.

As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.

Innovative and revolutionary digital marketing trends set the pace for the digital marketing industry. Don’t make the mistake of falling behind! Contact WSI Digital Path today and trust your digital marketing to the industry’s leading professionals.