Do you want to target potential customers within your area? If so, you need to start focusing more on your search engine optimization efforts in terms of local search. Local search digital marketing need not be the cumbersome task that many business owners make it out to be. Here is how to make it work for your establishment in 4 easy steps:
Pay Attention to Meta Data
It is so important to use your area as a keyword not only in your website content and content marketing efforts, but in your meta data, too. Be sure to use your location as a keyword in both your meta title and your meta description for best results.
Utilize Online Directories
Online directories will help you to improve your Google ranking for local search, and also make it easier for those in your area to find you before they find your competition!
Claim Your Google My Business Page
For enhanced local search credibility, it is important for all business owners to claim their Google My Business (and Bing Places for Business) page. The great news is that doing so is free and can generate amazing exposure for you, especially if you’re optimized enough to pop up in Google’s local three-pack (i.e. the top 3 businesses that display above the organic search results for a local Google search query).
Link building is an essential part of any SEO strategy and is especially important when it comes to boosting your rankings for local search queries. A good place to start building links is on directories. However, for a really impressive boost, consider asking your already-existing clients and customers for links from their websites. You might even want to consider ‘swapping’ links to help each other out.
Are you in search of a digital marketing company that can assist you with local SEO rankings, social media marketing, content marketing, link building and website design? Contact the team at WSI Digital Path today!